Insight and analytics
Our data, media and planning insights steer our digital and direct communications, while giving oxygen and credibility to our creative ideas. These insights enable us to closely target messages in a way that cuts through the media noise.
The same insights help shape our Customer Utilities™ – innovative and useful products which add genuine value to customers’ lives, such as electronic timetables for exams officers (National Assessment Agency), a dedicated portal for UK software vendors (Microsoft), or a global website framework for business audiences in 97 countries (Nestlé Professional).
Our web analytics team, data analysts and planners measure, evaluate and report on all our activities, often building integrated management information dashboards that allow clients to see and use critical business data from their desktops.