Karl WhiteHead of Data Operations

Karl heads up the implementation and delivery side of data engagements at MRM London, in particular our DBExpress offering. His 12 years’ experience includes managing huge marketing database implementations for clients such as Chrysler, Dell Computers, Misco and Texaco at Miller Starr, systems which produce millions of pieces of marketing communications a year. 
A two year stint at CACI  saw Karl expand his experience in data delivery and insight in the consumer market, especially through EDF Energy's, hosting EDF Energy's Marketing database. In 2006 he joined MRM London where his current focus is to ensure that our data platforms provide a best - of - breed technological solution which underpins the service offering. He also makes sure that the campaigns we deliver (in excess of 2,000 a year) are delivered correctly.
A member of the Institute of Direct Marketing, Karl received his IDM diploma in Direct and Interactive Marketing in 2007.