Sky+HD brand campaign

Client: Sky

Sky wanted to develop an integrated campaign that would boost awareness of its Sky+HD offering and increase sales during autumn 2008. The campaign objective was to bring to life for consumers the quality and breadth of HD content available on Sky.

MRM London developed a set of interactive rich-media banners that allowed users to zoom in on striking images taken from Sky+HD programmes. MRM also developed a Sky+HD campaign microsite that reinforced the value proposition.

Users interacted with the campaign banners for an average 10.49 seconds, racking up a total of just under 4,000 hours of interaction time, and increasing customer take-up of Sky+HD by 30 per cent.