Microsoft Small-Business Specialist Community portal

Client: Microsoft
 
Many small businesses feel they have little in common with one of the world’s richest companies. We created personalised aerial maps of each recipient’s business to drive response through both electronic and direct mail to a personalised web page. Here, small-business managers could find details of a loyalty programme designed especially for them.

The campaign enrolled over 80 per cent of the annual target membership in the first two weeks.