MSN Conspiracy game
Client: MSN
MRM London created the Conspiracy game to promote the use of the new Windows Live Search (beta). Players solve complex puzzles by using MSN Search, creating a narrative that leads them to the heart of an intricately crafted conspiracy.
The game engaged over a quarter of a million players (250 per cent over the campaign target). The average game-play session was 5.5 hours for Conspiracy part one and 7 hours for Conspiracy part two, with each player completing an average 70 Windows Live searches.